122 Comments
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Mia Kiraki 🎭's avatar

Wow these are some of the most valuable takeaways for Substack for this year, genuinely! I appreciate you so much for putting these together Jenny! Thank you, and I'm so happy we got to meet this year 🥰❤️

Jenny Ouyang's avatar

Thank you Mia! Likewise, I’m so grateful to have connected with you!

Happy new year Mia ♥️🎈

Jose Antonio Morales's avatar

You forgot something, Jenny.

You are consistently cool, generous, kind, and positive.

Jenny Ouyang's avatar

Jose, you’re the best. I really can’t say enough how much your support and collaboration mean to me.

Rhonda Britten's avatar

Such good stuff! Thank you Jenny! 🎉

Jenny Ouyang's avatar

Glad it resonates! Happy new year Rhonda!

Jurgen Appelo's avatar

Thanks. This is good stuff.

Jenny Ouyang's avatar

Thank you Jurgen!

Gabriele Cimato's avatar

Thank you for sharing all of this! Happy I could help terminate your clone ahah. But also thank you for your workshops, it's not easy to pull off engaging ones with plenty to take home. And finally I'll follow you advice of self promotion, y'all check out my few posts here, I'll resume writing this year so stay tuned!

https://open.substack.com/pub/leadwithkindness

Jenny Ouyang's avatar

It really means a lot, Gabriele! I’m grateful to have you along for the journey and to hear your feedback.

And yes, please promote yourself as much as you can. Most of us tend to hold back, especially when it feels like people are watching :)

Raj's avatar

Thank you for this Jenny. So many good tidbits of knowledge!

Jenny Ouyang's avatar

You are welcome Raj! Happy new year!

Wyndo's avatar

Thanks for sharing this, Jenny!

I didn’t realize the cost of using a custom domain would be this high, good thing I’m sticking with Substack for now. Also, glad you finally got it fixed.

I agree with your point about not obsessing over recommendations from big creators; in fact, you don’t even need them.

We just need recommendations from people on a similar growth trajectory as us, not bigger ones.

Even though I have a different take on growing through recommendations, I’ll share it tomorrow and add this post as a reference.

Jenny Ouyang's avatar

Yes, that custom domain is a brutal mistake, and I'm so glad it is over :)

On recommendations, I'm so grateful to have encountered you and the little group of people in the early days! Watching you exercising growth strategies, make collaboration and build authority is truly inspirational.

I'll keep my eyes open for your post tomorrow, already imagine loads of lessons I can learn from!

Sharyph's avatar

Congrats on the 4,500. Staying in the room is usually the hardest part, but it looks like the momentum is definitely there now.

I wish you a wonderful 2026 and a happy new year!.

Enjoy

Jenny Ouyang's avatar

Thank you Sharyph! Same to you, happy new year and we are just getting started!

Codalio MVP Builder's avatar

The custom domain lesson hit me. I’ve seen founders do the same with startups.

They optimize branding before traction and end up invisible.

Discovery > polish early on.

Earn attention first, decorate later.

Jenny Ouyang's avatar

This really comes down to knowing what phase you’re in and optimizing for the strategy that makes sense right now.

Jeff Morhous's avatar

Good insights here! I think I also shot myself in the foot with a custom domain

Jenny Ouyang's avatar

Thanks Jeff! That's so easy for us to fall for, I hope you've recovered!

Joel Salinas's avatar

Very interesting! Thanks for sharing! I personally didnt experience any slowdown once I got my domain but there may have been issues that were fixed by the time I did it. Thanks for sharing!

Jenny Ouyang's avatar

This is very good to hear Joel! I might give it a try again at some point :)

Congratulations on your domain and thanks for sharing your experience!

Patrick Schaber's avatar

Wow, this was motivating and inspiring to read for me. Thank you so much!

Jenny Ouyang's avatar

Glad it inspired something in you Patrick! Wishing you a fruitful growth in 2026!

Anfernee's avatar

Thanks for sharing this Jenny

Jenny Ouyang's avatar

Happy to. Thanks for reading Anfernee.

Rich Carr's avatar

I only recently subscribed to you and this post is another reason why. Like sitting with a wise advisor and having consistent conversations of value.

Jenny Ouyang's avatar

Thank you so much, Rich, this really means a lot. I appreciate the thoughtful conversations you’ve brought here.

Karo (Product with Attitude)'s avatar

Absolutely fantastic. Especially your insights on custom domains, I haven't seen anyone writing about these issues before. Thank you Jenny! No wonder someone wants to buy your newsletter 😂

Jenny Ouyang's avatar

Custom domain is a real curse if not mastered well (like me 😂), I remember you sharing empathy about the content pollution hurting authority. Really appreciate it, Karo! And I'm sure someone wants to buy your nesletter too!

Rocelyn ♡'s avatar

Absolutely looooove this! Thank you for sharing all these insights. 🥂🎉

Jenny Ouyang's avatar

You are welcome Rocelyn! Glad it resonates with you!