Why Upgrade

You already use AI every day. You've built prompts that work, wired a tool or two into your workflow, maybe shipped a first project.

And still, the reading list grows faster than the building list. New tools, new techniques. The things you want running are not running yet.

Premium is the layer that takes you from reading about building with AI to actually doing it.

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Free vs. Premium

Free Build to Launch

Premium Build to Launch

Annual and founding members

  • Everything in Premium

  • 166 ready-to-use resources

  • 3 self-paced courses across 23 lessons

  • Member kits and the community feedback feed

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What you get

Every week: Build of the Week

Monday: watch the build. I show you a system already running in my own work:

You see what it does and the numbers behind it.

Wednesday: build your version. The complete guide gives you the settings, prompts, configs, files, and the mistakes I made along the way.

Watch it work on Monday. Have it running by the weekend.

Every month: the live build sprint

Once a month, we take the most-loved build and make it together inside the Practical AI Builder Program.

Your sprint includes:

  • A diagnostic when you register

  • My personal assessment within 2 days

  • One 60-minute live build: 15 minutes on the problem and tools, 40 minutes building, 5 minutes for Q&A

  • 7 days to build alongside the group and ask for help

You leave with something running.

Next sprint: Friday, August 14 at 12pm ET. Hermes Agents. You set up Hermes on your own machine, hand it its first real job, and leave with an agent that’s still working after you log off.

See the full program →

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Also included

  • Direct support: Reply to any premium email. I read your project, look at your code, and answer personally.

  • Builder features: Ship something and I’ll feature it through Build to Launch Friday.

  • Builder community: Post projects, find collaborators, and meet 7k+ builders inside VibeCodingBuilders.

Your builder stack

Your Gumroad coupon code is inside your premium access.

The inner circle

Annual and founding members get everything above, plus:

  • 166 resources: 76 prompts, 65 guides, and 25 workflows

  • Claude for Everyone: Go from setup to your first working workflow

  • Prompt Engineering: One system for steering any AI reliably

  • Connectors & MCP: Connect Claude to your tools and ship a small server

  • Member kits: Claim the full files behind a build

  • Community feed: Post what you shipped and get feedback

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Everything transfers

I build with Claude most days because it’s the fastest to set up.

The guides also cover ChatGPT, Cursor, OpenClaw, and Hermes.

What you learn carries across all of them: which system to build and how to evaluate what comes back.

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Who this is for

You don’t need a CS degree. You don’t need to be a developer.

You need an idea, enough curiosity to try things when they break, and a bias toward shipping over perfecting.

Premium members include:

8k+ builders and growing.

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What others say

Josep Ferrer, DataBites

Jenny Ouyang writes with rare clarity about product, tech, and career growth in the age of AI. Her essays are sharp, thoughtful, and filled with hard-earned insights—ideal for anyone navigating the messy middle of building and growing in today’s AI-driven tech landscape.

Fred de Villamil, Lead & Scale, the CTO Playbook

Jenny is the author of cool Substack powercharging apps. Great approach on building and launching fast using AI.

Wyndo, The AI Maker

If you want to see how “building in public” looks like, you’re gonna be interested following Jenny’s stories with real projects and insights to speed up your learning curve with AI.

Karo (Product with Attitude)

If you’re an entrepreneur eager to turn ideas into AI-powered products, “Build to Launch” can get you started today. Jenny shares both the wins and flops, making this a rare behind-the-scenes look at real-time product development.

Shmulik Cohen, AI Superhero

There are a lot of writers that will show you how to build the prototype and leave the project, Jenny is the one that will really show you how to take it to production.

Camilo Zambrano, Self Disciplined

I’ve been following Jenny’s work for a while now—and I’m not just a fan, I’m a user. Her insights have genuinely helped me, and I think they could do the same for you. If you’re looking for thoughtful, practical tools to support your growth, her work is well worth checking out.

What paid subscribers say about Jenny at Build to Launch
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The math

  • Premium: $160/year [CONFIRM current annual + monthly price in Substack settings]

  • One sprint for non-subscribers: $97

  • The Gumroad library: $300+ if purchased individually

The annual plan costs less than two individual sprints. The guides, courses, resource library, tools suite, and MCPs are included.

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The real question

You’ve been reading the free articles. You know the approach works. You’ve seen builders ship through this system.

The question isn’t whether Build to Launch Premium is worth $160/year.

The question is: how much longer do you want to stay in reading mode before you start actually building?

Upgrade to Premium

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Need company reimbursement? A single sprint is $97, everything included, with one clean invoice to expense. I'm a CPD-verified trainer (verification 789656, verify at thecpdregister.com). Use this reimbursement template.

Questions before upgrading? Reply to any email. I read everything.