Why Subscribe

We’re living in the most exciting time for creators.

If you’ve spent years learning, building, or just following your curiosity, you can now turn that into something useful. You can create products that help thousands of people. Products based on problems you’ve faced yourself. Products that reflect your value — and scale with it.

But let’s be real: it’s not easy.

Every time you try to build, you hit the same problems. Confusing docs. Too many tools. Code that breaks. Security issues. And starting over from scratch, again and again.

So the real question is:

How do you turn your ideas into working products without getting lost in AI chaos or stuck in technical mess?

That’s what Build to Launch is for.

I’ve shipped profitable AI products with real paying customers. I have a technical background, but I’m obsessed with building with AI. And I want to help non-technical people do the same.

Build to Launch is your bridge, from ideas to launched products. No overwhelm. No building alone.


Who This Is For

This community is for builders ready to go from tutorials to shipped products.

If you’re already using AI, have domain knowledge or curiosity, and believe shipped > perfect, you belong here.

We’ve got:

  • Vibe coders

  • Career pivoters

  • Content creators turning knowledge into tools

  • Consultants productizing their expertise

  • Non-technical folks shipping production apps

It’s not about credentials. It’s about drive.

We build. We launch. We help each other grow.

That’s what took us from 0 to 4,000+ in less than a year.

All you need: curiosity and a bias to action.


What You’ll Find Here

🔗 Community

  • 4,000+ builders in Build to Launch

  • Weekly features of real product launches

  • Support, feedback, and honest problem solving

🛠️ Tools

All with free tiers. Premium members get 20% off paid features.

📚 Learning Systems

  • Frameworks for the full journey: Build → Launch → Grow

  • Based on shipped products, not theory

  • Templates, codebases, and production checklists

Explore the playbooks →

🚀 Distribution

  • Built-in visibility: Medium, Reddit, VCB

  • No followers required

  • Get discovered from launch day

See how it works →

📅 Weekly Builder Spotlights

  • Learn from others shipping real products

  • Stories, frameworks, lessons, wins


Where to Start

New here? Begin with the Start Here Roadmap. Or try:


What Others Say

Josep Ferrer, DataBites

Jenny Ouyang writes with rare clarity about product, tech, and career growth in the age of AI. Her essays are sharp, thoughtful, and filled with hard-earned insights—ideal for anyone navigating the messy middle of building and growing in today’s AI-driven tech landscape.

Fred de Villamil, Lead & Scale, the CTO Playbook

Jenny is the author of cool Substack powercharging apps. Great approach on building and launching fast using AI.

Wyndo, The AI Maker

If you want to see how "building in public" looks like, you're gonna be interested following Jenny's stories with real projects and insights to speed up your learning curve with AI.

Karo (Product with Attitude)

If you're an entrepreneur eager to turn ideas into AI-powered products, "Build to Launch" can get you started today. Jenny shares both the wins and flops, making this a rare behind-the-scenes look at real-time product development.

Shmulik Cohen, AI Superhero

There are a lot of writers that will show you how to build the prototype and leave the project, Jenny is the one that will really show you how to take it to production.

Camilo Zambrano, Self Disciplined

I’ve been following Jenny’s work for a while now—and I’m not just a fan, I’m a user. Her insights have genuinely helped me, and I think they could do the same for you. If you're looking for thoughtful, practical tools to support your growth, her work is well worth checking out.


FAQ Highlights

What is Build to Launch?
A builder community helping you ship AI products to real customers—with systems, tools, and support.

Do I need to know how to code?
No. Most members don’t. If you can test ideas and follow a guide, you can build production apps.

How is this different from other newsletters?
We go beyond concepts. Every framework comes from shipping real products.

What’s included in premium membership?
Complete tool suite, Build to Launch Friday featured spotlight, direct implementation support, monthly office hours, and premium resources library. See full details here.

Will I actually ship something?
If you follow the systems and engage, yes. Most members launch in weeks.

What if I don’t have time for a full product?
Start with a 2-hour-per-week automation. Then grow from there.


The Real Question

You’ve seen the value in free content. You know the approach is practical, tested, and honest.

The real question is: Are you ready to stop consuming and start shipping?

Join 4,000+ builders making the leap. From tutorials to launched products, from solo to supported.

Subscribe to Build to Launch

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Updated December 2025