How I Hired Hormozi, Welsh, and Koe as AI Mentors in 30 Minutes for Free

Use these 3 prompts framework to build AI mentors from your favorite creators, so you can consult on demand

I paid for a lot of courses.

Each one promised the thing I was missing. Scale faster. Write better. Build a real audience. I’d buy it, feel the hit of possibility, and wait for the transformation.

Then it would sit in a folder.

Not because it was bad. Some of them were genuinely packed with value. The problem was applying any of it required time I didn’t have, energy I’d already spent building, and the kind of sustained attention that doesn’t happen between shipping a product and answering emails.

So the course collected dust.

But one day I went back and actually read through one creator’s free newsletter. The one whose course I’d bought and barely touched. And I realized something uncomfortable: he was saying almost exactly the same things in his free posts. Not word for word. But the frameworks were there. The mental models I’d paid to unlock were all sitting in public, freely distributed, already searchable.

The course wasn’t a scam. The problem was different. I needed engagement in a loop. A mentor I could actually talk to. Someone who could look at my specific situation and tell me what was wrong.

Some carefully packaged courses are full of real value. But 90% of the most resonant insights already live in the low-cost to nearly free material: articles, YouTube videos, podcast clips, books. Already indexed. Already public.

The transformation you paid for is sitting outside the paywall.

So I started hiring them instead.

I built AI versions of the mentors I actually wanted access to, each one specialized in the area where they’re genuinely exceptional.

Hormozi on offers and revenue. Justin Welsh on solopreneur positioning. Dan Koe on identity and digital products. Tim Denning on volume and output.

These aren’t clean divisions. Hormozi writes content, Welsh has offers, Koe thinks about revenue, Denning has digital products too. The labels reflect what I needed from each of them. Your panel gets sliced differently. Built around what you value, not what they default for.

A panel. On demand. No Zoom call required.

So I started by researching each one properly. Not casually reading their posts. Mapping their business model, their core frameworks, the way they think about the exact problems I needed help with.

Creator Scout brief output

Then I fed their best content into a dedicated knowledge layer, ran a structured interview to extract what actually mattered, and compressed it into a working mentor I could consult directly in Claude.

The results were better than I expected. (Too harsh that I’m only comfortable sharing a small chunk of it)

Welsh AI mentor reviewing my positioning

The framework behind all of this: 3 prompts, 4 steps. Works on any creator with a content trail.

You could build it from scratch from what I just showed you. What’s below is the exact prompts, the interview structure, and how to set up the knowledge layer so each mentor stays clean.

What’s inside:

• The 3-prompt framework: research, interview, synthesis, plus the curation step between prompts 1 and 2 that determines mentor quality

• Step-by-step setup with exact prompts for each stage:

  • Step 1: Build their resume → structured research brief across 11 layers, one run

  • Step 2: Gather the portfolio → what to collect, how to load it, and where the knowledge layer lives

  • Step 3: Interview the mentor → 3 sequential passes, 7 extraction categories

  • Step 4: Synthesize → compact system prompt Claude holds as standing context

• Taking Mentors to Work:

  • Consulting sessions with video walk through

  • Exact files of each mentor with their detailed business models and mentor skills

• The one plot twist: who the most important voice in the panel actually is

🎁 Already know you want Hormozi, Welsh, and Koe? I’ve done the research for you — all three mentor packs are available as a bundle at store.buildtolaunch.ai/p/mentor-bundle for $35.

Paid members: these are included free in your resources. Details on accessing them below.

Hi, I’m Jenny 👋
I believe anyone can thrive with AI, not by mastering the tools, but by building real things with them. I run Build to Launch and the Practical AI Builder program, where we go from experimenting to shipping. Come build with us.

If you’re new to Build to Launch, welcome! Here’s what you might enjoy:

• Reverse-Engineers Any Creator’s Business with One Prompt.

• How to Make money with AI

The 3-Prompt Framework

One prompt to build their resume. One to interview them. One to synthesize them into a working mentor.